Users cannot refuse it even after paying for the subscription. Also, Twitter Blue only removes half of the ads from the stream, not all of them.

what is known

According to recent leaks, the social network plans to change its privacy rules so that users can will have to agree to the collection and processing of personal data, which will then be used for advertising targeting. Simply put, the company will sell data to advertisers so they can target people based on a variety of metrics such as age, gender, location, interests and preferences, race, religious beliefs, and more.

Interestingly, while other social networking platforms give users the opportunity to refuse the collection of such data, Twitter allegedly wants to enforce this condition – without the collection being allowed, the resource will be impossible to use.

The company will initially test the innovation on 1 percent of users in the US to gauge their reaction. However, whatever Elon Musk will face the rules of the App Store sooner or later, which directly prohibits such actions on behalf of app developers. Today, iOS has special privacy settings that ask for user’s consent to collect data. Without it, apps cannot receive information.

It is clear that the new decision is aimed at increasing the revenue of the social network. From the first days of his leadership, Musk began planning to cut costs and increase profits. There are high hopes for a paid subscription to Twitter Blue, whose price has risen from $5 to $8.