today, TikTok released its third annual trend forecast “What is TikTok in 2023”which aims to provide sellers with information about how consumer wants and needs will change customers next year and how to formulate their strategies externally and internally.

The platform belongs to Bytdency wrote in his post blog Next: “The past 12 months have been a time of reflection for the global TikTok community. After going through the quarantine, the public realized that they don’t have to continue being monotonous and following social stereotypes like working in an office five days a week or getting married and having children at a certain age.

TikTok shared its findings on three “macro trends,” as the company called them. They are Active entertainment, create spaces of joy i Create ideals in society.

“With a changing economy, health and weather issues, and personal stress, people are looking for new ways to achieve success, happiness, and well-being. So TikTok will be a tool to help them find it. “

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1. Action entertainment

According to TikTok on its blog, it notes that in 2023, marketers will have to offer more to viewers, which means creating videos that capture attention and earn their trust.

Exactly, TikTok ads are considered funny funny, personal i attractive for the audience.

According to the company, brands can use editing techniques such as synchronizing sounds with transitions or adding text overlays to grab viewers’ attention.

“When you make a good, fun and engaging ad, it will not only enhance your narrative, but also help your bottom line,” they explain.

2. Create spaces of joy

A study by the Chinese platform found that 92% of users who took an action outside of the platform as a result of TikTok said “the app made them happy and never bored.”

This means that brands need to be very clear in their messaging, which is consistent with its nature funny videos which are always displayed by the users of the application.

“Joy in the world is an increasingly important factor purchasing decisions from the people. People want to find happiness, even in the smallest of ways. By creating content that helps them discover the path to happiness, brands can better connect with their audiences and succeed in 2023.

The platform emphasizes the personal song created ‘The corn boy“, who conducted the interview song who professes his love for the corn he cares for now, if #ItsCorn and #CornKid combine into an app that has over 160 million views on TikTok.

similarly, social network states that 41% of TikTok users say it is a “mood lifter”. key code Motivate them make a purchase.

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3. Create ideals in society

TikTok noted that communities on its platform allow people to share specific interests, Connect and expand the horizons of others, say people on social media 1.8 times more often than traditional social platforms.

“In this new year, marketers will have to build on the features that make TikTok communities special. And don’t be afraid to target specific groups – speak up #single moms Instead of all mothers, Oa #CozyGamers Instead of all the players – this will make your audience feel more understood and validated. Also, once you understand these groups, you can amplify the voices that define them and foster honest and authentic conversations that people care about,” she says. TikTok.

Among TikTok users who took an action from the platform, 71% They confirm that TikTok sample What exactly are they? looking for

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