Blue, gold and gray checks. Round and square profile photos. Company badges. Twitter keeps adding items distinguish one account from anotherhowever, the flood of changes implemented in recent weeks is confusing many users.

Social network just launched a Twitter Blue for Business pilot, as the name suggests, is a new service designed for companies. Exactly a week ago, we saw the first features of this service with the arrival of the golden check or the yellow check. Now new elements are coming.

Twitter’s new service

The service for companies, which we don’t know yet if it will be offered as a subscription at a different price than Twitter Blue, introduces a new mechanic. account linking. As announced by the social networksubscribers will be able to link other companies, people and brands to the main account.

As a result of the link mentioned above, the linked accounts will get a small mark of the profile picture of the company they belong to which will be next to the blue or gold verification checkmark i.e. the linked accounts will also be “verified” so they get their check.

Parent company account (left), account linked to new logo (right).

In addition to the gold check that arrived last week, the parent company, square profile picture instead of the traditional round shape. As we can see, a good range of items appear on the scene, but these are not the only ones arriving this week.

Gray check for government accounts.

Twitter is launching its third verification check. We are talking about the gray badge for government agencies, civil servants or multilateral organizations. The latter is added to the blue and gold badges that social network users can see and are the only options for now.

It should be noted that the way Elon Musk manages Twitter has sparked a lot of criticism. Exactly after suspending controversial accounts and banning links to other social networks, the businessman was asked in a poll whether he would leave his post on the social network.

Despite promising to stick with the poll results and the majority voting to resign, it appears that he will not have an immediate successor. “Nobody wants the job of keeping Twitter alive. No successor,” Elon Musk pointed out earlier today, sowing more uncertainty about the future of the social network.

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