in the last days of the year and a week before the arrival Christmas holidays In Latin America, e-commerce is growing due to time savings.

According to Emir Silva, Commercial Manager of Growell Commerce, there are three items that are most in demand through online platforms. Electronic commerce.

“Using our method (…) that helps us select the best.” products For our stores, we have surprisingly found that these three products and their families are strong trend this year Searches And buying vacations this year in the United States,” Silva said.

Company data indicates that the Tamagotchi, a pocket-sized device that works like a pet virtual which has to be cared for and fed, is one of the most successful shops Virtual and more than 69,000 units were sold last month at a higher price 3 million dollars.

In addition, it is also located in the list of these trends board gamesEspecially ones aimed at the family, like the Taco vs Burrito card game, which has estimated sales of 65,000 units in the last 30 days at a value of $1 million.

Since pets are part of the family, many people tend to buy special products for them during the holidays. Christmas partiesTherefore, dog toys also had an increase in purchase volume.

For example, in a typical month, Searches of these products virtual stores Like Amazon, they usually reach 500,000 or 800,000, but in recent days they have reached 1.7 million and even 2.6 million inquiries.

Search for gifts on Google

Latin American countries are no exception when it comes to asking for possible gifts or products that can be part of the Christmas party exchange.

In ColombiaFor example, a search related to a termtoy” increased significantly from November to December 2022 and peaked on December 11.

According to Google Trends, A tool that shows user search statistics, the most requested gifts for children in Columbia homes are: toy box, Baby Yoda, little pigs. toy, play kitchens, trains, barbie mermaids and more options. Also, showed interest in learning more about other pages Electronic commerce such as Linio or Mercado Libre, as well as toy fairs.

In case of users Google Argentina, Searches In recent weeks, the number of gifts to minors has also increased. Toy trains, bulldozers and airplanes have been searching for children, but in the last few days there has been an increase of over 800% in searches for the Toy World Cups.

The last victory of the selection Argentina With the World Cup in Qatar two days ago, this had an impact on gift-related searches christmas in the southern country.

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