choice of companies such as Sony to Microsoft maybe offering free games is not the best result to go a long way. As both colonies are worth it promote the ad sui Games: In Sony’s case, ads will be promoted (how much Business Content) suitable games free Downloaded from PS Store. However, let’s look at the details of the news that may not appeal to many users.

A good bit of news: Sony, following Microsoft’s lead, may also bring advertisements to PlayStation games. Details here

It’s also worth noting that Microsoft is working on a support program to add ads for developers of shareware (free-to-play) games for the console. xbox. It is now clear that Sony is working on a similar project. According to the source, three people involved in the study confirmed that Sony is working with an ad tech partner to help game developers create in-game ads.

The idea is to encourage developers to continue making free PlayStation games that have become popular thanks to the pandemic, and give them new ways to make money. New initiative should be started at the end of this year. The goal is for the ad to appear as part of the game, like digital advertising banners in stadiums. Formats may include the following ads: first class gli audience for visualization and advertising for game elements.

Now, if Sony isn’t going to go that route anyway. In fact, the source claims that Sony is discussing in-game advertising. anno e mezzo fa, prior to the release of the PlayStation 5. So, after that period of time, it’s reasonable to think that the project should come later. In any case, Sony had to tightly control the advertising company. exclude any personal data collection of the players