OUR Netflix lost 200,000 subscribers in three months, the first time in over 10 years that the streaming platform has stopped growing users. According to analysts of the company itself, the situation may worsen. Netflix expected lose another 2 million subscribers in the second quarter (April to June).
Even with a drop in customer numbers, the company remains the largest streaming platform with a global base 221.6 million subscribers. Between January and March this year, the only region that registered increase users were from Asia and the Pacific (APAC).
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Netflix’s plan for 2022 was actually to add 2 million subscribers, but the plans didn’t materialize. The company cites several reasons for losing customers, including high inflationa War in Ukraineentrance new companies in the streaming segment, as well as a large number of people who use passwords from other families.
With the financial result for the first quarter of 2022, the company is once again discussing future ideas to contain the “subscriber leakage”. One of them is to offer cheapest subscription plan with commercials in the middle of the content. Another is to charge surcharge for subscribers who share account with other people.
To learn more about what happened to the company and what the future of the streaming platform will be like, watch the video above!
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