Instagram announced a change to its algorithm to prioritize and reward original creators’ posts “All the credit they deserve” on the platform. The option was announced along with other innovations that will help them gain relevance in tags.

Instagram boss Adam Mosseri explained on his Twitter profile that creators are “very important to the future of Instagram” and he wants to make sure his app. give them visibility.

Mosseri explains that those who create something “from scratch” should get “all the credit they deserve.” That’s why Instagram has changed its algorithm to prioritize videos that don’t contain third-party watermarks in sections like Reels or that come from external apps like TikTok.

The head of Instagram also recalled other recently implemented measures aimed at promoting original content. Among them, brand labeling and products now available to the entire user base of the app.

It also developed personal tags so that social network users can introduce themselves through these tags. To do this, will allow to edit account Adding categories according to their occupations and activities.

These categories will appear next to the name of the user tagged in a post. helps you gain relevance on the platform. In this way, along with the username, features such as photographer, rapper or fashion stylist will be specified.