Consumers in 2022 preferred to spend more money on expensive mobile phones

2022 was not a good year for the mobile phone market, however, a section of the industry performed well, which shows that people prefer to invest heavily to buy high-end phones.

According to counterpoint, Industry revenue was down 3% year over year from the third quarter of this year compared to the same period in 2021. Although the distribution had a little more decrease and reached 12%.

The middle point in this panorama is that the sale of 5G mobile phones, which is the high and premium range of almost all brands, increased by 10%, which allows this market sector to represent 80% of sales, which makes the maximum history. References with the highest price.

“It will lead the transition from 4G to 5G ManzanaWhich accounts for more than half of 5G revenue alone because more than 95% of their phones are 5G enabled,” he said. Harmeet Singh Walia Senior Research Analyst.

A fact complemented by the growth of the holding company iPhone which had a 10% increase in the third quarter of the year, thanks to the launch of its 14th series of phones.

It’s important to remember that 5G cell phones are, for the most part, “five times more expensive than the average phone” that doesn’t have this connectivity technology, making up for the drop in revenue since “LTE phone revenue is down 10%.” It contributed $19 billion to the industry.

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Only two companies increased their income

in the third quarter of the year Manzana i Xiaomi They were the only brands that increased their revenue compared to the same period last year.

The North American company grew by 10%, and the Chinese by 4%, with a strong focus on low-end phones with prices below $300, as opposed to what happened to their devices above that price, which fell by 1.5% in commercialization.

for that SamsungWhich is the second-highest-grossing brand in the market, revenue fell 4%, although it increased its presence in 5G device sales by 27%.

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finally, OPPO It also experienced a 5% drop in revenue in the third quarter of the year, although this was due to the number of mobile phones shipped China Due to the current situation with Covid-19.

By focusing on what happened in it Latin AmericaSmartphone shipments were down 13% year-on-year due to lower consumer demand and higher unit arrivals in the region in the second quarter of the year. All this is compounded by the economic crisis in several countries, due to which purchasing power is low, currency depreciation and inflation.

After this report, Apple remains the leading manufacturer in terms of revenue in the mobile phone market, 42%, followed by Samsung 18.3%, Xiaomi 8.3%, OPPO 6%, Vivo 5% and other brands report. The remaining 20.4%.

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