Apple did not predict the positioning of the iPhone 14 Plus due to the device’s failure in sales. This was reported by Digital Trends.

The authors of the IT media listed the reasons why one of Apple’s 2022 smartphones failed in the market. According to experts, unsuccessful sales are especially related to the high price of the iPhone 14 Plus. The device is worth $899 – while the user can pay a little extra to purchase the iPhone 13 Pro Max, which excels in almost every aspect of the new phone.

Journalists also noted that Apple’s accommodating device was “suppressed” by competitors. Yes, the Google Pixel 7 Pro, which is better than the iPhone 14 Plus in almost all features and also has a better screen and camera and costs less than the new Apple gadget.

“I think the iPhone 14 Plus has come to a blind spot in terms of price/performance”Jan Strajak, deputy director of Counterpoint Research agency, commented on the device’s low sales. According to him, Apple did not guess at the positioning – consumers more often choose the inexpensive iPhone 14 or the premium iPhone 14 Pro and 14 Pro Max.