According to South Korean sources, the Galaxy S22 series did not meet sales expectations from Samsung. It was expected that this family of terminals would serve to consolidate the company’s position as one of the largest in the world, but in the end the result was not what the said giant had in mind.

Before you go into analysis motives which would lead to “below expectations” sales let’s look at the numbers we havebecause this will give us a basis for understanding whether the situation is really serious or whether it falls within what is acceptable with regard to the world economic situation.

Samsung had sales forecasts around 30 million units of Galaxy S22, a number that ultimately failed to meet. We don’t know how far it was from this goal, but we can guess that it is not too far, because if it was, Samsung would have decided to take drastic measures to strengthen and improve the next generation models that will be included. in the Galaxy S23 family.

That’s a problem in itself, but the thing is, it’s not the only thing Samsung has to deal with. This is confirmed by the same sources that provided this information The Galaxy Z Flip4 has also not seen the expected interestand that the Galaxy Z Fold4 met the same fate. All of this would cause Samsung to suffer a 4% reduction in revenue and that its market share decreased by 0.2%.

These are not numbers that reflect a serious situation, but of course indicate a reversal of the downtrend which could become more pronounced over time. In this sense, we must highlight the change in trend of its flexible terminals, which are losing interest to such an extent that the Galaxy Z Flip4 sold less in North America than its predecessor, the Galaxy Z Flip3.

I think the above case may also be caused a change in the attitude of consumers who have extended their renewal cyclesand also to the fact that the innovations that the Galaxy Z Flip4 brings compared to the previous model are very small.

Both local South Korean media and analysts from this country believe this Samsung could start to lose its image as a premium brand, especially since its best-selling terminals have not been top-of-the-line for too long. Without going further, the best-selling model of the South Korean giant is the Galaxy A12, a low-end low-end terminal.

Personally I don’t think it has anything to do with Samsung’s image, and that it is ultimately normal that a cheaper smartphone has very high sales, especially when it is supported by the good image that Samsung has. All in all, it’s true that the Galaxy S22 hasn’t seen the success of other high-end models from the South Korean giant.

Analysts also believe that the downward trend in sales of the Galaxy S22 series will continue during the holiday season and that Samsung will try to maintain prices with the launch of its next-generation smartphones to try to improve sales. If true, the Galaxy S23 will have the same retail price as the Galaxy S22.