TikTok algorithm is fine-tuned. Insanely tuned. However, we may not fully understand why we see a lady explaining all the details of Excel to us, our colleague Jose García, who recommends technology, or a man explaining how we got scammed when we bought a used car. TikTok will be updated with the rationale of its algorithma function that aims to be curious and interesting.

Eventually you will find out what the algorithm thinks for you.

One of the key points in getting TikTok to where it is now is, How differently your algorithm works compared to other platforms. The reach on TikTok is simply crazy, and what would be 10,000 or 100,000 visits on platforms like YouTube is multiplied by 10 on TikTok Millions of videos with millions of “easy” views. A constant stream of content that serves to tame a powerful algorithm.

TikTok analyzes the time you spend watching certain videos with specific tags, both semantically and visually, suggesting what it thinks it knows you’ll like. To be a little more transparent, they will update the app to: explanation of why they are showing you a particular video.

This explanation can be seen in a specific section under the name “why this video” in the share menu. There they will explain the specific reasons we view the content.

The a priori function will both help users understand why they see what they see, and help creators better understand how the recommendation algorithm works. The feature will be enabled gradually over the coming weeks, so we recommend keeping the app updated to the latest version to maximize compatibility with the latest features.