Although as consumers of advertisements Although we complain, these ads are one of the biggest sources of income for the companies that offer the products and services we use. Companies therefore continue to introduce more and more advertisements into our lives in order to continue serving and get a lot of return from their service.

Finally, as news that Microsoft will be placing ads in Xbox games has hit the agenda, similar voices have begun to resonate for Xbox’s rival PlayStation. According to information from sources by Business Insider, Sony, Add Ads to PlayStation already works with several AdTech (ad tech) companies.

Ads will be an incentive for free games:

Sony’s reason for bringing ads to PlayStation was the same as Microsoft’s. While the reason Microsoft wanted the ads was explained as bringing free games to Xbox, the information about Sony was similar. According to the news, Sony wants to encourage developers to develop free games† However, the share of ad revenue given to developers is not yet known.

Sony and Microsoft’s advertising initiatives are actually quite good at distributing free games on consoles. a sensible solution† How often and how these ads are displayed to players and how much revenue the developers will generate from these ads are the main issues that determine whether the ads will work or not.