The supply of dedicated graphics experienced, according to Jon Peddie Research (JPR), down 42% in the third quarter of 2022 compared to the same period of the previous year. That percentage is worse than the percentage provided by the same research firm a month ago, although on that occasion integrated and dedicated graphics were mixed in a single segment.

According to new data provided by JPR, industry shipped approximately 6.9 million discrete graphics cards for desktops in Q3 2022, a similar number for the same notebook products. That means Intel, AMD, and NVIDIA shipped a total of about 14 million graphics cards, down 42% from the same period last year. On the other hand, graphics integrated in processors reached 61.5 million units sold.

6.9 million dedicated graphics cards shipped in the third quarter of 2022 represents the worst figures in many years, which are clearly lower than in the third quarter of 2005. However, keep in mind that back then the dedicated graphics sector was much stronger than it is now due to the weakness of integrated graphics in terms of performance, so even in basic desktop contexts it might be appropriate to use dedicated graphics. Today, dedicated graphics are only justified for games and professional contexts heavily supported by GPU processing.

In terms of dedicated graphics, only Intel improved, and very slightly, as it started from scratch, while AMD and NVIDIA saw sharp declines over the course of 2022. In this context, the company that strengthened the most NVIDIA, which now has 86% market share according to JPR, compared to just 10% for Radeon and 4% for Intel. Unfortunately, both AMD and Intel can’t match NVIDIA, which has all its artillery properly deployed in Windows, both software and hardware, with an advantage that reaches two generations on some fronts.

The current context around dedicated graphics cards threatens to take us back to eight years ago when Intel took AMD by storm in the processor space without stepping on the accelerator. At this point, there is no need to remind us what this led us to: high prices and technological stagnation, although said stagnation eventually exploded in Intel’s face with the arrival of Ryzen and the evolution of ARM (especially from Apple’s front).

If the dedicated graphics numbers were bad in the third quarter of 2022, 2023 will be an apocalyptic year for hardware sales, which is why Intel Meteor Lake may eventually be canceled in favor of a Raptor Lake refresh. Another situation that can be seen is the commercial failure of the Ryzen 7000, which does not raise its head despite constant price cuts.

But the worst thing is probably the general context, which flared up to bursting. Constant price increases mainly due to the cryptocurrency bubble, constant increase in power consumption of components, some AMD and Intel not living up to expectations in dedicated graphics, NVIDIA with 16 pin connector issues and RTX 4090 barely fitting in many boxes and the context of many of the crises we live in has ended, at least seemingly, with consumer confidenceand perhaps that’s the front Intel, AMD and NVIDIA will have to work on if they want sales to recover significantly.

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