Microsoft is clear that the future of Bing includes powering it with OpenAI functions. We learned yesterday that it will release a version earlier this year with ChatGPT integration, a solution that contributes to the implementation of DALL-E 2 within Bing. A total of $1,000 million investment by Microsoft to promote a search engine with no clear future. It is not clear whether this is a good plan.

investment. In July 2019, Microsoft announced a partnership with Open AI, an organization founded by Elon Musk, among other industry personalities. OpenAI was born as a nonprofit in 2015 and became a profitability-seeking company in 2019. Without going any further, OpenAI warned that ChatGPT will be paid and plans to make a million-dollar profit.

Microsoft injected $1,000 million for OpenAI to adopt the cloud Azure as a dedicated provider and ensure these technologies are used in its solutions. It seemed obvious that the Artificial Intelligence technologies developed by OpenAI would eventually reach Bing.

current plan. Microsoft wants Bing to become a more advanced search engine and take the throne from Chrome with unwavering dominance today. To do this, it first integrated DALLE-2. With it, you can search and create images directly from the browser. Microsoft has designed Designer, an alternative to Canva that leverages DALLE-2 technology as well as integrating with Bing.

Now it’s ChatGPT’s turn. Before the end of the first quarter of the year, this artificial intelligence will be integrated into Bing search. ChatGPT will serve the user to complete their search equations with related keywords, as well as support the search results offered by Bing.

limitations. Integrating ChatGPT into a browser is a powerful move, but it’s not as far-reaching as it might seem. It is important to emphasize that ChatGPT does not track information in real time how if they do their indexing algorithms in a browser. ChatGPT responds based on the (continuously updated) dataset provided to it, it is not itself a browser or search engine.

Likewise, it should confront the problem of responsiveness and improve the results it delivers, as it is all too common for it to provide us with inaccurate, inaccurate, and very inconsistent information.

red alert on google. Despite ChatGPT’s limitations, Sundar Pichai declared “code red” at his company. At Google, they fear the potential of this AI represents a paradigm shift that potentially jeopardizes the leadership they have monopolized for more than 20 years. Google executives have gone so far as to describe their efforts to respond to ChatGPT at this time as “critical to their future”.

Interestingly, this AI works very similarly to LaMDA (Language Model for Dialogue Applications), a language model with capabilities similar to OpenAI’s. However, they assure Alphabet that they will not yet implement LaMDA into their search engines because of the “reputation risks” that can be caused by launching an immature model. Despite this position, they make it clear that they have the capacity to respond to ChatGPT.

Without much warning in the numbers. Despite the alarm at Google and Microsoft’s ambition, it will not be easy for Microsoft to dethrone Google as a search engine. Google dominates with an iron fist while the use of Bing is completely marginal.

Microsoft’s job won’t be easy either as Chrome continues to be the number one browser with Edge that can’t even beat Safari, a browser only available on macOS. The commitment to AI and improving Bing is clear, but Microsoft’s attempt to beat Google may prove costly.