If the last few months haven’t been particularly good for Netflix, we can’t say the same about HBO Max, because while the oldest streaming services have lost 200,000 users, the WarnerMedia platform added no less than three million. Definitely not breathing in Reed Hastings’ office with the same atmosphere as in David Zaslav.

Apparently There are many factors that need to be considered to understand this difference.and the main one is related to the point from which both services start. Netflix is, as I said, a dean and even today, which has a larger market share. HBO Max is a much younger service that is still growing and has plenty of room for it. In addition, several goals have already been scored with the current release and at no additional cost in theaters, as we have already seen in the case of Matrix Resurrections.

Now we must also take it into account change the average user profile of this type of service. In the beginning, when Netflix was the only ship that sailed these seas, it was a lens for users, you know, or take it or leave it. However, with the expansion of other services, user choice has grown and now the differences between them, as in this case between HBO Max and Netflix, are affecting the final choice of users.

A pull for Netflix, which goes directly against the interests of many users, are shared accounts. The service will try to remind you that this use is not allowed and will take regular steps to limit it. In some cases an understandable limitation, in others not so much. And the point is that a group of anonymous people who agree to share an account is not the same as, for example, a pair of brothers who each live in their own house and share an account.

According to the legal conditions of the vast majority of streaming services accounts can only be shared between people living at the same address, so they have every right to pursue any use that goes beyond that. However, a legitimate response from users may be a decision that they are no longer interested in the service under these conditions. I think the harassment is related to some of the recent victims, and I feel that HBO Max knows that too.

And that’s how we read in PhoneArena, which has been the managers of HBO Max, AT&T, they were fully aware of the sharing of HBO Max accounts and decided to allow it as long as it was not an abuse.

“We have been actively researching how certain users use the product, and we have features and technical capabilities that limit what I would call uncontrollable abuse,” said John Stankey, CEO of AT&T, adding that HBO Max’s password-sharing policy is: customer sensitive ”and that they did not encounter negative reactions all the time when they cracked down on accounts that abused the service.

So while Neflix has been trying for some time to put an end to what we can call reasonable sharing, its competitors have decided to take advantage of it by being much more lenient and sensible. Maybe HBO Max is a mirror that Netflix should look at in this regard.