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The widespread use of smartphones, the Internet and computers, the use of online platforms to become indispensable led to Platforms such as YouTube, Spotify and Netflix are the
The widespread use of smartphones, the Internet and computers, the use of online platforms to become indispensable led to Platforms such as YouTube, Spotify and Netflix are the clearest examples of this. These days, the number of days most of us spend without watching a single video on YouTube is on the fingers of a hand.
If you have noticed that YouTube, which was completely free in the beginning, is now free thanks to ads. has become unusable. once very cheap Netflix are now used for pocket-friendly prices.
Services that had very affordable prices for a period of time suddenly become more expensive, It is actually a marketing strategy. The company most recently implementing this strategy is YouTube.
Includes YouTube Music service that removes all ads on YouTube YouTube PremiumWhen it came to turkey, it was available for very reasonable prices. Let’s remind; 9.99 TL per month when purchasing a student package, monthly when purchasing an individual package €16.99When you bought the family package, you paid 25.99 TL per month.
Now this situation has changed a lot. Suddenly YouTube, which decided to collect about 130 percenthas increased its premium prices to 19.49 TL for the student package, 29.99 TL for the individual package and 59.99 TL for the family package.
According to the latest official statements for YouTube Premium, the total number of users paying for the platform will be as of 2022. over 80 million. This number was around 50 million in 2021. Both the statements of YouTube and the surveys of well-known research agencies such as Statista, the number of YouTube Premium users has increased rapidly. will continue to increase it reveals.
Any consumers who do not want to enjoy the video due to ads will remain YouTube Premium subscribers. Existing subscribers cannot cancel their subscription, regardless of price. Because they’re from YouTube now they have become their “affiliated customers”!
Even removing ads to buy YouTube Premium was a valid reason. Users who ignored an acceptable cost of 16.99 TL per month did not see a single ad on YouTube. Plus, YouTube Music was on top of it. subscribers themselves feel privileged they had already started!
YouTube has used affordable price as a tool in this marketing strategy and accustomed customers to being privileged. Users who are tired of watching ads have started YouTube Premium subscription from all over the world. Increases of up to 130 percent on top of all this are the benefits of existing subscribers. she didn’t even care. Because they continued to feel privileged. What actually happens is that with the applied marketing strategy “connected customer“It was that they had become …
Source: Web Tekno
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
