The war in Ukraine has caused considerable instability in Europe, which, together with the uncertainty of its possible extension to other countries in the region, has led to the collapse of the dollar against the euro. It took a war for the US currency to outperform the European currency, and this had a significant impact on technology prices, which rose considerably.

I could give many examples, but undoubtedly two of the most famous were PS5, which has increased by 50 euros in Spain by the fall of the euro against the dollar and Apple iPhone 14 (all models), which came to the market with a clearly higher price compared to the previous generation. This is understandable, because after all, we live in a time when the euro was worth just 97 cents.

It didn’t take long for companies to raise technology prices to compensate for the euro’s loss of value against the dollar, but now that the opposite is happening, they don’t seem to be in a rush return prices to previous levels. I’m not talking about a minor change, the revival was only clear at the time of writing this article the euro is worth $1.07which is a number that is very close to the values ​​before the start of the war in Ukraine, when it hovered around $1.15, although it is true that it is far from the maximum peak of $1.25 that it saw five years ago. (February 2018). .

fortunately some products did not see a significant increase in price with the fall of the euro. Microsoft kept the prices of the Xbox Series S and Xbox Series X, completely diverging from Sony’s strategy, and Nintendo followed suit. Even in the PC components sector, we did not notice a significant impact, because in the last sales season it was possible to buy processors, graphics cards, RAM memory and SSD drives at very good prices.

Some companies continue to claim that the distribution chain is still “in turmoil” and that it is impossible to maintain stable supply levels and contract with acceptable prices, but the truth is that it clashes with the reality we see on many frontsAs semiconductor demand and production have stabilized, DRAM and NAND Flash prices are falling freely, and even Sony has declared that the PS5 shortage is over.

We will see how the situation develops in the coming months, but the current reality, together with the decline in demand, should lead to significant price reductions technologies that were inflated a few months ago.