From product design to raising public awareness about sustainability issues, OPPO uses technology and brand power to promote a greener future for our planet.
“Earth Day” is celebrated around the world on April 22 every year to raise awareness about protecting our planet. Aiming to improve life with its expertise in technology, OPPO, the world’s leading smart products brand, prioritizes the responsibility of being a globally responsible company with its long-term commitment to sustainability. From product design to raising public awareness about sustainability issues, OPPO uses technology and brand power to promote a greener future for our planet.
OPPO has reduced the amount of plastic in its packaging by 95 percent
Plastic waste stands out today as a major problem of environmental pollution. According to data from the United Nations Environment Programme, about 11 million tons of plastic waste is dumped into the sea every year. Plastics that are not properly disposed of often contaminate soil and water and eventually end up in the human body through the food we eat. These microplastics pose hidden dangers to our health that we know little about at the moment.
In order to reduce the amount of plastic used in its packaging, OPPO is committed to adopting the internationally accepted ‘3R+1D’ sustainable packaging principles, adhering to the goal of reducing packaging weight, reusing recycled materials and promoting recyclables. , to use biodegradable materials in its packaging. packaging. Thanks to this approach, OPPO has successfully reduced the amount of plastic in its packaging in Europe by 95 percent since 2019. The company prefers to use biodegradable polylactic acid material rather than traditional plastics.
Launched earlier this year, the OPPO 5G CPE T2 model is made from PCR (Post-Consumer Recycled Plastics), some of which is derived from products used by consumers.
Find the X5 Series packaging is made from 45 percent recycled fibre
Forests are home to many natural resources that give people the confidence to survive. But the Amazon rainforest has lost 17 of its forest areas in the past 50 years due to excessive logging. The reduction of forest land through logging poses a direct threat to global biodiversity and also accelerates global warming.
OPPO uses recycled materials wherever possible to reduce the consumption of wood-derived fibres. For example, the packaging of the OPPO Find X5 series that goes on sale in Europe is made of about 45 recycled fibers. This material consists of recycled paper or other organic waste such as sugar cane and bamboo.
Battery Health Engine helps protect more than 80 batteries
The volume of electronic waste generated around the world has increased by 21 in the past 5 years and this item has become the fastest growing household waste category. Despite this, only 17.4 percent of electronic waste is recycled. Recognizing the long-term threat of electronic waste to the environment, OPPO is making its products more sustainable. The company has also established recycling programs for waste electronic products to minimize its negative impact on the environment.
For example, the newly introduced OPPO Find X5 series is equipped with OPPO’s proprietary Battery Health Engine technology. Using OPPO’s 80W SuperVOOC fast charging technology, this solution helps smartphone batteries to maintain more than 80 of their own capacity, even after up to 1600 full charge cycles. This is more than double the industry average and it ensures that any battery powered by this technology will last longer.
To promote the recycling and reuse of used mobile phones, OPPO has also established a product recycling system that offers exchange services in local and international markets. More than 1.2 million smartphones have been recycled in China through this program so far. This means avoiding more than 216 tons of electronic waste.
OPPO also helps promote the recycling of waste electronic products through partnerships with industry and non-governmental organizations. OPPO provides financial support to local recycling systems in Europe and is working with recycling organizations to implement an electronic waste recycling program. In Australia, OPPO is working with the Taronga Conservation Society to encourage people to properly recycle their electronic waste and reduce the amount of wasted electronic waste.
OPPO also became one of the first smartphone manufacturers to be included in the Eco Rating label established by several of Europe’s leading operators to assess the environmental performance of mobile phones throughout their life cycle. OPPO supports sustainable transformation by participating in the program and collaborating with other players in the sector.
OPPO Enters into Partnerships with Non-Governmental Organizations
Not only does it provide solutions to environmental and sustainability issues using its proprietary technology, OPPO also partners with non-governmental organizations that bring people from all over the world together to help overcome these issues. The company has partnered with Free Plastic Odv Onlus, a local non-governmental organization, to organize plastic waste collection activities in 5 Italian cities by 2021. More than 10 tons of plastic waste was recycled under the program with the help of more than 1,000 volunteers.
In Australia, the company launched its Augmented Reality application in partnership with the Reef Restoration Foundation (RRF) to raise public awareness and mobilize about the environmental crisis facing the Great Barrier Reef. Also in 2021, OPPO donated more than $52,000 to help this fund achieve its mission to produce 1,000,000 new corals in the Great Barrier Reef by 2026.
OPPO preserves the color diversity of endangered animals
Preserving the world’s natural areas and biodiversity is too big of a problem to ignore: there are currently nearly 1 million species in danger of extinction. and OPPO uses technology to preserve the diversity of colors and beauty that these species bring to nature. For the second time in a row, OPPO’s Colors in Danger project with National Geographic is inspiring more people to conserve the planet’s biodiversity through captivating images of endangered and threatened animals. The campaign also supports the conservation efforts of the nonprofit National Geographic Society.
It is our joint responsibility to protect the world… OPPO remains convinced that we can help protect the world’s natural areas with technological innovations and collective action by all, and continue to work towards a greener future.
Source: (BHA) – Beyaz News Agency