The head of the social network posted a novelty announcement on his Twitter page. He said creators of original content should receive more attention and appreciation.

What is known about the function

“We’ve added new ways to tag and improve our ratings: Product Tags, Enhanced (Expanded) Tags, Originality Rating. Creators are essential to the future of Instagram and making sure they succeed and all the praise they deserve.”

If you create something from scratch, you should gain more recognition than reposting something someone else has. We will try to do more to promote original content,
says Mosseri.

It’s still unclear how Instagram will determine what content to consider original and how to encourage authors.

• Innovation can be a big problem for aggregator accounts that gain subscribers and views by copying photos and videos from other social networks like TikTok.
• Meta platforms have the largest audience, but TikTok and Twitter are where new memes and trends are created.
• The service is now likely to downgrade the subject of other people’s materials and show them less in recommendations.
• Some tech media outlets have already described the update as a “fight against TikTok.”