Confirmed that on Tuesday, January 10, procon from Florianopolis fined an Apple in BRL 8 million. Cause? Supply of incomplete products, mainly in the case of smartphones sold without chargers in their respective boxes. The promotion applies to cell phones sold in most countries of the world without accessories to charge the device, forcing the user to buy a new one or own an old one.

Over the past year, Apple has been notified to clarify and provide the number of units sold since November 2020. She was also asked to include a charger adapter in the new smartphones. The initiative will be valid for both sales online how much for affiliate stores in Florianopolis. The tech giant did not comply with the request and said it could not provide an exact number of goods sold in the region.

Company representatives emphasized that the practice of not including an accessory is international politics brand and have a positive impact on the environment. They concluded by explaining that the consumer would not be harmed and that it would not be characterized as a binding or offensive practice.

Procon de Florianópolis did not accept Apple’s position

Despite the answer, the authorities did not accept the position of the multinational corporation and stated that the action was illegal, based on technical notes and national legislation. The authority added to its direction and stated that not providing the charger in full format after 13 years is an illegal way to sell their devices in Brazil:

“The charger adapter is part of the phone and it is already common for consumers to use it in a wall outlet, although there are other ways to do this through a USB cable. Selling by a company without an adapter in a drastic manner is an abuse.”

Alexander Farias Luz, director of Procon in the region, said that companies that sell “fractionated” products usually use an argument based on hypothetical practices aimed at sustainability; however, they do not provide concrete evidence indicating a reduction in e-waste following the application of the new guidelines. Regardless of this issue, he concluded that there are financial benefits for multinational corporations.

The director ended his argument by stating that “the company’s estimated revenue gain from saving by not being available is over US$6 billion worldwide.“. What is your opinion about this decision? Do you agree with Procon? Share your point of view in this post!

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Source: NSC Total.

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