Now some high-end mobile phones will have a special fragrance that will distinguish them from other devices to give users a new feature this 2023 and remove them from the predetermined smell that the equipment and components in the box have.

This project started last year with a pilot plan Brazil, United States and India with Motorola, but it will begin to be transferred to all the places in the world where the brand sells its phones; Above, thanks to the partnership firmenic The company responsible for the production of raw materials for perfume processing.

The idea behind this strategy is that consumers perceive the smell of the mobile phone from the moment they open the box and retain it during daily use, like perfume or car cleaning.

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What will the mobile phone smell like?

According to research Rockefeller University People can remember 35% of what they smell, 5% of what they see, 2% of what they hear, and 1% of what they touch, so the sense of smell is a great thing to learn.

The work of both companies was based on four pillars to create a fragrance: variety, innovation, trust and that it was unique. The result was an aroma consisting of a complex blend of fresh aldehydes, aromatic notes and tonic spices that can be felt upon opening the box.

“In this fragrance, the top notes that are perceived at first are fresh and aquatic, combined with a dense base of musk, amber and wood. All this gives a feeling of elegance and naturalness,” he assures Renata AltenfelderGlobal Brand Director of a cellular company.

The design of this fragrance took a year of development, including tests in different countries, before it was released on the brand’s top-end phones, such as the Edge line.

According to the results, the fragrance will be infused in the box for 90 days, although both companies hope to take this project to more places than phones, although the fragrance is not sold separately at the moment.

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Technological smell

This isn’t the first time a tech brand has tried to incorporate smell into its devices. In this CES 2023 The project about the presence of odors in metaversion was presented with a new device called ion 3created by the company OVR technology.

This was used when sitting down watching a movie and enjoying a video game and realizing what the characters on the screen were going through.

The company describes this development as “personal scent technology” for augmented and virtual reality environments. Its operation is based on a series of cartridges that are synchronized with virtual reality and augmented reality devices, which are located under the nose of each user.

In addition to smelling digital content, people will have the opportunity to create their own virtual perfumes, Which could open the door for perfume companies to metamorphose their products, as they already do with clothing.

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