Youtube is preparing to enter a market that has grown rapidly recently: TV with advertising via streaming, as stated The Wall Street Journal.

Medium ensures that use Google It is already talking to media and production companies to bring programs, series and films to the platform. They claim that the plan will be ready this year.

“We’re always looking for new ways to offer viewers a central destination to more easily find, watch and share the content that matters most to them,” a spokesperson told the news portal.

The app has confirmed that it is already testing a small number of users and is partnering with companies such as Lionsgate, A+E Networks and FilmRise.

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TV on YouTube

At the moment, the platform already offers movies with ads, but this new option will give a much larger and more organized catalog to people with free access.

Something very similar to how it works pluto tv, which is divided into channels, each with a different theme and license to broadcast audiovisual products such as CSI, Doctor Who, South Park and Frasieras well as news programs and sports events.

This type of content is known as FAST (Free Ad-supported TV)which is free streaming television with advertisements and many brands have considered it to expand their audience.

Roku, Fox Tube and the same Pluto TV are the most famous competitors in this market, of which Youtube It will be a great competitor, given the large number of customers it has in the world and the agreements reached, for example, the last time in which it bought exclusive rights. NFL Sunday Ticket.

Additionally, in November last year, it pulled premium channels from YouTube TV and introduced them to its main app. Showtime, Starz, Paramount+ and AMC+ They were the first to become part of Primetime Channels.

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YouTube will pay the creators of the shorts for advertising

In September 2022, Youtube announced that it will allow the introduction of ads while watching videos in its section shorts In addition to offering a system income For content creators who allow it and are a part of it Partner program from the platform.

This initiative application videos Google will already be implemented and as of now February 1 All creators will be able to earn revenue from this concept, except for ads embedded in long-form videos and Donations or user subscriptions.

Thus, it is sought that the society creators Content produces more videos Compete in short and vertical formats TikTokwhich is currently the most popular platform for this type of publication globally.

Additionally, they want videos produced in this style to be a native part of the platform, not products shared from others. applications.

However, this change to the monetization system also means that affiliate program members Youtube Read and accept the new contractual terms that address key topics such as origin money from promoting products and services platform.

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