In the midst of a scenario where most of the virtual influencers are losing followers on social networks, HypeAuditor He gave a list of 10 such accounts that will be important in 2023 and which can serve as an example for brands to evaluate the presence of such a profile.

The year 2022 saw the biggest increase in digital influence Nobody sausageswhich gained 1.8 million new followers, mainly thanks to the constant posting of Reels, which already gives the first hint of what it must be like to work for these types of accounts. Instagram.

According to the report, “this is a market that will continue in 2023”, but it all depends on the audience, for this reason it is only “worth creating a virtual influence if it corresponds to the values ​​and lifestyle of the followers”.

@magazineluiza

Lu do Magalu is a virtual influencer created by Magazine Luiza, a Brazilian retailer dedicated to digital commerce. This profile became the symbol of the company, the visible face on the page, applications and advertisements. It has a large fan base Instagram i FacebookHowever, their marketing focus is limited to their country.

– Quality audience: 3.8 million.

– Followers: 6 million (+340,000 last year).

– Engagement rate: 0.01%.

– the country of Brazil.

– Operator: Luiza magazine.

– Brand marks (180 days): 16 brands.

@nobodysausage

Within a year, it gained 2.4 million followers on various platforms such as Tiktok and Instagram, following growth. The work of this character led its creators to alliances with various technology and beauty brands.

– Quality audience: 2.8 million.

– Followers: 4.3 million (up from 1.9 million last year).

– TE (engagement rate): 8.38%.

– the country of Brazil.

– Operator: Cael Cabral.

– Brand marks (180 days): 3.

@casasbahia

This character belongs to one of the biggest retail brands in Brazil and is known as Baianinho or CB because it recently changed its design to a more youthful style. He has several aspects of his personality that are very pronounced, such as his passion for gaming and his tenacity, fun and welcoming personality.

– Quality audience: 2.1 million.

– Followers: 3.3 million (up 471,000 last year).

– TE (engagement rate): 0.09%.

– the country of Brazil.

– Operator: Casas Bahía.

– Brand marks (180 days): 32.

@lilmiquela

This influencer is focused on issues of equality, social awareness and motivating the dreams of his followers. To this he adds a great taste in fashion, which has allowed him to collaborate with clothing brands before launching his own line called Club 404 Not Found.

– Quality audience: 1.9 million.

– Followers: 2.9 million (114,000 less than last year).

– TE (engagement rate): 0.5%.

– Country: United States.

– Operator: Brud.

– Brand marks (180 days): 47 brands.

@thegoodadvicecupcake

The character originated from a short-lived animated series created by Buzzfeed, but on Instagram, he earned his followers by giving good advice with kind words.

– Quality audience: 2.1 million.

– Followers: 2.5 million (121,000 less than last year).

– TE (engagement rate): 0.8%.

– Country: United States.

– Operator: Buzzfeed.

– Brand marks (180 days): 0.

@Barbie

The famous doll has her own profile on YouTube, where she has a channel that creates content similar to VTuber and has more than 2 million subscribers with whom she shares stories that faithfully preserve the style that made her toys famous.

– Quality audience: 1.6 million.

– Followers: 2.2 million (up 205,000 from last year).

– TE (engagement rate): 0.5%.

– Country: United States.

– Operator: Mattel.

– Brand marks (180 days): 10.

@guggimon

The influencer describes himself as an “up-and-coming horror artist and mixtape producer” with obsessions such as handbags, axes, designer toys, Billie Eilish and The Shining. Its creator was also the owner of other animated synthetic celebrity ideas, designer toys and clothes.

– Quality audience: 1.2 million.

– Followers: 1.5 million (up 58,000 from last year).

– TE (engagement rate): 0.3%.

– Country: United States.

– Operator: Superplastic.

– Brand marks (180 days): 5.

@janky

This is Gujimon’s sister character, as she is also owned by Superplastic, who have prioritized her recently due to her growing following.

– Quality audience: 654,000.

– Followers: 1 million (up from 116,000 followers last year).

– TE (engagement rate): 0.35%.

– Country: United States.

– Operator: Superplastic.

– Brand marks (180 days): 4.

@mini mouse

Away from the television screens, Minnie takes her charm to social networks, where she attracts young followers, but also nostalgics who saw her as a child.

– Quality audience: 638,000.

– Followers: 736,000 (increased by 26,000 last year).

– TE (engagement rate): 2.39%.

– Country: United States.

– Operator: Disney.

@itspuffpuff

Puff Puff is a happy penguin with a sad story because no one went to his eighth birthday, his parents divorced in 2021, and his classmates make fun of him for being short and awkward. But he is a character who shows the best in people, forgives and loves everyone. That tenderness is the basis of its content.

– Quality audience: 560,000.

– Followers: 661,000 (up 494,000 last year).

– TE (engagement rate): 7.3%.

– Country: United States.

– Brand marks (180 days): 0.