Amazon Prime Lite is a new variant of the “Prime” service that has pledged the lowest price of all subscriptions from the e-commerce giant. It is being tested in India and is likely to be rolled out to other regions in the future.

Subscription payment services are here to stay. Some of the huge successes like Amazon Prime, which combines package delivery with entertainment. However, the market is becoming saturated and the user can no longer pay such a fixed fee to maintain a subscription to movies and series, music, games, cloud storage, productivity, etc.

Companies are aware of this saturation, which prevents them from further growth, and they are also betting on the offer of economic plans. We’ve seen it with low-cost Netflix and more recently with Microsoft 365 Basic, a budget-friendly option.

Amazon Prime Lite, with limitations, but much cheaper

Amazon will follow the strategy and is already testing an economy plan that will keep the annual subscription price at INR 999, approx. 11 euros For a change. Much cheaper than, for example, 49 euros per year for an annual plan in Spain.

you do there will be disadvantages compared to a standard subscription, as you won’t be able to access Amazon Photos, Music Unlimited, Gaming, or Reading. In addition, streaming content served by Prime Video will be offered in lower quality and with advertising. Regarding the delivery of packages, it will take place in two days, that is twice as long as the regular version.

Is this Amazon Prime Lite worth it? Personally, I still think Amazon Prime is a good buy. At home, we regularly buy all sorts of products, including fixed subscription products that reduce prices even more, and consume all of their services. Prime Video keeps growing in content, Photos gives us unlimited storage, and Kindle Unlimited and Music Unlimited are very good if you use e-books and music through Amazon.

For a group of users who don’t use Amazon’s services but want free shipping and access to Prime Video (Amazon’s most popular entertainment service), the new “Lite” service might be interesting. It is not known if Amazon will expand it to other regions. We already told you.