This was reported by Ukrinform, citing the report of the technology market analysis company Canalys.

The company forecasts shipments to fall 11% to less than 1.2 billion units for the full year 2022, indicating an extremely difficult year for all suppliers.

The American company Apple leads the largest suppliers market with a share of approximately 25% according to the results of the last quarter of 2022. South Korean company Samsung (20%) is in second place, while the company was the largest smartphone supplier during the year. Although its share fell to 11% in the fourth quarter, Chinese Xiaomi retained the third place. Chinese companies OPPO and vivo also entered the top five, occupying 10% and 8% of the market, respectively.

“Smartphone vendors have struggled through tough macroeconomic conditions throughout 2022. “The fourth quarter shows the worst annual and fourth-quarter performance of the decade,” said Canalys analyst Runar Bjorhovde.

Canalys believes that smartphone vendors will be cautious in 2023 and will try to protect both their market position and business profitability. According to the results of 2023, the smartphone market can either grow a little or stay at its current level. Inflation pressure will gradually weaken, but other negative effects in the economy will continue. To a greater extent, they will affect markets with a high share of mid-range and high-end smartphones, such as Western Europe and North America.

At the same time, in the second half of the year, demand will pick up in China and Southeast Asian countries, provoked by the delayed action of government support stimulus measures, as well as increased tourist flows in the PRC. .

Canalys Newsroom – The global smartphone market shrank 17% in the fourth quarter, ending 2022 with less than 1.2 billion shipments