YouTube, one of the most visited platforms by internet users, today announced the magnitude of its contribution to the Turkish economy. Participate in the event organized by YouTube on behalf of Webtekno in Istanbul Digital content producer Hande Aydın According to the information he passed on, YouTube will add Turkey’s gross domestic product (GDP) in 2021. more than 2 billion TL He shared his contribution.

In addition, the YouTube content producer ecosystem has a total Employment equivalent to more than 45,000 full-time jobs supported by shared. YouTube also talked about how it has contributed to the Turkish economy.

How does YouTube contribute to the Turkish economy?

In fact, the impact of the YouTube content producer ecosystem on the country’s economy is both YouTube like in off-platform revenue plays a role. YouTube’s revenue consists of advertising and music royalties, while its outside revenue consists of product sponsorship and the sale of product services by content producers.

Non-platform revenue contributes to the economy with various direct, indirect and triggered effects. YouTube revenue contributes to the economy as follows:

• Instant effect: Content producers (e.g. media companies and music industry)
• Indirect effect: Supply chain companies in Turkey (e.g. video production and audio and film equipment)
• Triggered effect: Consumer companies in Turkey (e.g. household goods and supply chains)

These three effects are interrelated and each also generates employment:

Content creators to produce content companies in the supply chain such as shopping, entertainment and leisure, housewares, and food and drink. with consumer spending makes another contribution.

In addition to these three effects, which are only achieved by YouTube revenue, the non-platform revenue effects are also influenced by country. as gross domestic product and employment. return.

YouTube also plays a vital role for small businesses:

SMBs using YouTube

• 71% believe YouTube is essential to growing their business.
• 65% use YouTube to reach new audiences and grow their customer base.
• 79% see YouTube as a low-cost option to train their staff
• 83% of advertisers believe YouTube ads help them increase sales.

YouTube is also a source of information for students:

93% of YouTube users say they use the platform to gain knowledge and experience. However, 80% of teachers who use YouTube find the platform useful for their students.