Amazon, one of the largest companies in the world, provides services in many different areas, from artificial intelligence to e-commerce. In addition to these services, the American technology giant also provided services in 2013. Amazon Smile He started a program called

AmazonSmile, which can be described as a charity program, allowed customers to donate to charitable causes. More specifically, users could donate 0.5% of the value of their purchases of the products included in the program to an organization of their choice at no additional cost. However, a statement made today revealed that the program, which serves a very good cause, will unfortunately be terminated.

AmazonSmile closes on February 20

Amazon has announced it will end AmazonSmile, which has been going on for 10 years, with a post it shared. It was also one of the statements that the program would end on February 20, 2023. If the reason for the program termination, the company not have the desired effect He said he would continue to support charities.

Since 2013 when it was founded with the AmazonSmile program Your donation of $377 million would have been made. While this number is quite high, Amazon suggests that the amount is not enough to keep the program running. Let’s also add that in 2022, the company will make a one-time donation to participating charities, equivalent to three months of their earnings.

Is AmazonSmile really shutting down because it didn’t deliver what it asked for?

While Amazon says the program isn’t delivering what it wants, there may be another reason behind the decision. As is known, most of the technology giants have been due to economic uncertainties lately. in an effort to cut costs had come in. Amazon was one of them.

The company laid off 18,000 employees a few weeks ago. biggest layoff in history had accomplished. In addition, earlier plans to build 42 new facilities were shelved as part of “cost-cutting efforts,” while Amazon Care Healthcare and Fabric.com were shut down.

This shows that one of the reasons behind AmazonSmile’s closure may be cost reduction.