Looking at the homepage of Twitter, one of the most popular social media platforms in the world, around this time last year, we see small ads being sprinkled in between the tweets of the users we follow. This advertisement mainly consisted of advertisements from world famous corporate brands such as Apple, Spotify, Nike.

If we look at the homepage of the same platform today, we see more advertisements and advertisements from unknown brands or applications. But Twitter’s new owner, Elon Musk, despite showing more ads Instead of making money, he loses money quickly.

Let’s remember what happened

If we look at about 2 months ago, we remember that Elon Musk, known by the nicknames “billionaire genius” and “Tony Stark of the real world”, bought Twitter. However, a few days after Musk bought the platform, the battle turned into a war zone and all global brands were on the platform. suspended or completely withdrawn advertisements. Even for Musk to come back to advertisers spent a whole week appeared, but our genius billionaire had failed in his plans.

The reason for this decision by the advertisers is that after the company’s new CEO announced that he would pave the way for freedom of speech, Hate speech It had increased rapidly in a few hours. Naturally, Musk tried to make many innovations on it. In fact, with its Twitter Blue membership, it is the prestige symbol of Twitter and the entire internet. blue tiki started selling for money.

But even these couldn’t prevent both Twitter and Elon Musk from losing money. While Twitter quickly depreciated, the rent on the company’s offices went unpaid employees began to be fired from officesTesla, another Musk company $600 billion lostwhile Elon Musk says “richest person in the world“from the title”The person who suffered the greatest loss of wealth in recent historyto the title had flown by.

Twitter keeps sinking like the Titanic (like the musicians on board with Elon Musk)

According to news compiled today by Reuters and data compiled by world-renowned digital marketing company Pathmatics, Twitter only increased its ad revenue in November and December. lost 42%. This rate is approx Equivalent to $53.8 million And given that advertising is the company’s biggest source of revenue, this loss is a serious blow to the platform. Part of the information in the Pathmatics data is that 14 of the platform’s top 30 advertisers have permanently stopped advertising, and 4 of them significantly reduced their advertising budgets before purchasing.

However, in preparing this data, Pathmatics reached this data based on current user habits, but according to the details of the agreements the company has made with internal advertisers, it is estimated that the company lost the figure. could be something else states. Twitter officials, on the other hand, declined to comment on this loss, despite urging from Reuters and several news agencies. World giant brands are on the platform “protect brand safety and reputationHe states that they have been withdrawn for this.

Pathmatics stated that advertisers will gradually withdraw from the platform in 2023 and if Twitter cannot prevent this loss. claims he may soon go bankrupt.