The rise in popularity of podcasts on various platforms and applications such as Spotify, The Apple Podcast, DeezerBy the way, YouTube was created to position itself as a space where users can reproduce video versions of popular programs.

Last year the platform Google Developed programs to attract creators of this type of content with financial assistance ProductionIn addition to the creation of a tab dedicated exclusively to this type of publication, which is still in phase beta test.

However, the biggest leap towards incorporation podcastBoth in its audio format and its version videoGenerated due to service transition Google Podcasts on the platform Youtube Due to the disappearance of search results related to this function seeker.

Google Podcasts disappearing from search results

Although the function podcast The company underwent a recent design change and its content appearance was available as part of the browser’s results options, currently episodes Published will no longer appear as part of the search options in the desktop or dedicated versions cellphones.

According to the website 9to5 Googlehowever platform had the means to achieve devices with the operating system iOS And had dedicated tools been created for podcast administrators, the standalone service would have been close to disappearing to make way for a new experience. Youtube.

In turn, the platform podnius published a report in which Google indicated that the platform Google Podcasts Works as expected presentindicating that the episodes are removed as part of the results Search This is not a mistake Software of the company, more targeted and planned.

“We are constantly experimenting to improve our customers’ experience. customers“, assured the representative of the company, therefore the migration and further development of this format content could come Youtube or as an add-on application as part of a list of platforms developed by us Google or an additional feature included in the system statement from the videos.

in the first months of the year 2022 yearVideo service Google Offered funding $50,000 for individual podcasts and $200,000 to $300,000 to fund podcast networks, which is a further sign of the platform’s interest in promoting this content as part of its offering.

Tips for creating successful podcasts on YouTube

Find the why and differentiate the content

Especially when you start creating contentBut it also applies if the user is looking for a new way to generate an audience from other platforms, Youtube indicates that it is important to find the cause. Solving questions related to this goal will allow creation podcast with attractive videos.

Use Google and YouTube tools to get to know your audience

In addition to being updated on the policy Youtube For content publishing, an important resource for content creators. content, about podcasts or not, is information about the audience that interacts with the channel’s videos or the content of the platform in general. Tools for this Google Trends i YouTube Analytics They are helpful.

Content presentation is a priority

As content creators, users should give importance to how they present their videos to their audience, starting with the way thumbnails are made. According to YoutubeIt should accurately represent the content, have brightness, high contrast and place a logo or differentiator in the corners.

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