Chatbots are on the rise and it seems Google returned to its decision to punish AI-generated digital content for as long as it is useful.

OUR ChatGPT has become an instant success for creating dialogues, creating content and answering questions with relevant information on various subjects. Created OpenIA this artificial intelligence made a splash and even spurred alphabet working on his own chat bot, CALMin addition to interrogating and raising a big red light on AI-generated content.

Useful content created by artificial intelligence will be allowed by Google

Google Explorer responsible for public notices Danny Sullivangave an interview Futurism where it says that Google doesn’t really focus on “how content is createdwhen asked how Search would process these AI-generated articles.

“Our goal in Search is to show useful and relevant content created for people, not to rank high in search engines. Our rating team focuses on the usefulness of content, not how it is created. This allows us to create solutions aimed at reducing all types of irrelevant content in search, whether it is created by humans or through automated processes.” Sullivan said.

This statement goes against what the company announced last year, which signaled a priority for content that is created “from person to person” or is not just for finding good positions on web search pages. the largest search engine market in the world. Its concern is also to inform users about the content they are accessing, whether it is something original or created by artificial intelligence.

Understandably, Google’s greatest interest is not to lose the edge it has as the largest search engine, and the lead in who has the best chatbot could get in the way of that. But at the same time, she can’t ignore those gigantic pages like CNETwhich uses artificial intelligence to create relevant content, may find other ways to find users in the future.

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Via: engadget

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