This is nothing new, Netflix has been warning for a long time that it wants to end shared accounts. As early as March 2021, we informed you about their plans to detect the use of the same account from multiple IP addresses in order to try to determine whether the use of this account was legitimate based on a statistical analysis of said information. according to the terms and conditions of the service, or if there has been misuse based on the stated standards.

2022 has just begun and Neflix is ​​back on the offensive, and there are still no concrete figures on the economic hemorrhaging that ended for the company in the first months of last year. A few months later, they launched a test of charging for shared accounts, and already in the second half of the year they confirmed their plans to monetize these accounts in a special way and activated the profile transfer tool so that users of Shared accounts can separate their profiles as separate accounts.

It’s not the beginning of the year without news from Netflix in this regard, it seems that during the month of January they are especially willing to take steps in this direction. So, as we predicted last Friday, the end of shared (unpaid) accounts is very close. A measure that, as my colleague Juan already noted, we can all take for granted will have significant costs in terms of platform subscription volume. It would be really interesting to be able to quantify that, even though it’s speculative, right?

The good news is that Barlovento Comunicación has provided specific numbers in a full report published on its website. We are mainly interested in two numbers: how many Netflix accounts are shared in Spain and how many of them will be terminated when the company ends this type of use. And given these numbers, it is true that the platform is facing what may be a real hack of its accounts.

So as we can read in the report, 61.3% of Netflix accounts in Spain are shared. Yes, more than half of them have two or more users who do not live together, contrary to what is stipulated in the rules of use of the service. It is for these users that the profile transfer tool and, of course, a special billing model was created, which will allow them to have an account at a cheaper price. Well, is that enough for these users?

The answer is clear, no for more than half of them, as the report confirms 58.7% of them opt out of this change. They remain close to a tie, above 14%, those who declare that they will take the special modality for shared accounts and those who declare that they will register their own completely independent account, and to the surprise of few closes the list of options for contracting the basic plan with an advertisement that only 11.8% vote.

According to the data that we can read in Statista, Netflix had 9.6 million subscribers in Spain in 2022. Taking all the data for granted, that means 5.88 million of those accounts are shared, and when the company ends this widespread usage, it stands to lose 3.45 million subscribers. That’s 36%, or slightly more than one in three accounts, an income that doesn’t appear to be recoverable despite nearly 41% of users considering starting to pay.