Recently, the news reports waves of layoffs at big tech companies like Google., are becoming commonplace; however, one competitor is seeing positive results during this challenging period: an Apple. Moderate recruitment stands out among the reasons behind the good results, even during times of rapid growth in the tech sector.
Moderate recruitment stands out among the reasons behind the good results, even during times of rapid growth in the tech sector.
Major competitors such as Facebook, Amazon, Microsoft and Google, to face a difficult start to the year, when several waves of mass layoffs are needed. Apple had to lay off 100 hiring professionals in 2022, but this decision only pointed to a possible slowdown in investment during an unstable global economic scenario.
It is worth noting that iPhone good sales also helped during this period. Smartphone sales are up 9.7% according to the last balance. Combining this feature with moderation in new hires may be the secret to the giant’s success.

(Loans: Xiong Yang / Unsplash)
Other important aspects of Apple’s positive results
According to a survey conducted Wall Street Journal (based on the balance sheets of the companies involved), an Apple increased the workforce between September 2019 and September 2022 by 20%. OUR Amazonin turn, enlarged the frame by 100%, while facebook increased by 94%, Google by 57% and Microsoft by 53%.
Amazon, on the other hand, increased its board by 100%, while Facebook increased by 94%, Google by 57% and Microsoft by 53%.
In the conditions created by the pandemic and social isolation, these investments were needed. Dan Ivesfrom the American consulting company Wedbush, explained in a note: “Tech companies had to spend money like 80s rock stars to keep up with demand.”
Continuation after commercial
enthusiasm with new hires, this did not last long, and, in addition to rising inflation and interest rates, the services of multinational corporations slowed down significantly, leading to the results described in this article.
The policy adopted by the creator of the iPhone is not limited to the current leadership. The last time managers faced feared mass layoffs was in 1997, during an extremely turbulent period that Steve Jobs it is urgently necessary to reduce the cost of its return in order to avoid bankruptcy.
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