Ukrinform reported that this was reported by the press service of the Ministry of Foreign Affairs.

The message states, “Ukraine.ua’s Instagram page has gained more than 1 million followers and entered the top 5 official Instagram pages of the world’s countries.”

The Ministry of Foreign Affairs reported that the Ukrainian page in this social network ranks second in terms of the number of followers, after Australia, Turkey, Canada and New Zealand.

The Ministry of Foreign Affairs also noted that in 2022 the permanent viewership of Ukraine.ua channels (the official website of Ukraine, Facebook, Instagram, Spotify, LinkedIn, TikTok, Twitter and Youtube) increased more than 10 times.

Among other results of the year, Ukrainian diplomats said that Ukraine’s TikTok account had more than 90 million views; About 6 million views of the official platform about Russia’s war against Ukraine war.ukraine.ua, more than 10 million interactions with the content on Ukraine’s Facebook page.

The Ministry of Foreign Affairs assured that in 2023 the Ukraine.ua team will continue to work on the sustainability of the country’s international communication and strengthen Ukraine’s presence in the world, with a particular focus on the countries of the Global South.

As reported, in January 2021, the Ministry of Foreign Affairs of Ukraine launched the website UKRAINE.UA (https://ukraine.ua/), a digital portal about modern Ukraine for foreign audiences. The main drivers of the project were the Ministry of Foreign Affairs and the Institute of Ukraine, and its purpose was to create a positive image of Ukraine abroad.