Display technology continues to evolve and improve, resulting in lower panel costs. This opened the door to larger screens and high-definition televisions. Especially in recent years, Samsung has released very successful models. However, not all companies are equally successful. According to recent reports, LG has decided to stop production of its 97-inch 8K TV.

LG Electronics delays development of 8K OLED TV

LG has decided to delay the development of the ultra-large 97-inch OLED 8K TV. The 97-inch model, the company’s largest OLED product, will retain last year’s 4K resolution, and there are no separate plans for an 8K model. Compared to Samsung, which launched the 98-inch Neo QLED 8K TV as its flagship model this year, LG seems to be taking a wait-and-see stance in the ultra-high-definition TV race.

According to recent reports, LG Electronics has decided not to release a 97 inch 8K OLED TV. As such, an LG Electronics representative said earlier this month at CES 2023 that there are currently no plans to develop or launch the product.

“We currently have no plans to launch a 97-inch OLED 8K TV,” an official spokesperson said, adding, “We will review how customers are using the currently available 97-inch OLED 4K TV product and will take steps to improve usability.” We will focus on developing other conveniences, such as wireless technology, rather than competing recklessly.”

In the ultra-high-definition TV market, LG Electronics will likely follow market trends and consumer preferences, taking a wait-and-see approach before committing to developing and launching a 97-inch 8K OLED TV. The move also highlights LG’s focus on improving the overall consumer experience, not just resolution.