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Former Apple engineer explains reason for ‘silent war’ between Google and Apple: Google wants to be removed from iPhones

The decades-long rivalry between the two biggest names in the technology world, Google and Apple, continues today. Although both companies refer to each other from time to time in their advertisements and communications, this competition has been in the public eye until recent years. much closer to ‘hostility’.

So much so that even the founder and former CEO of Apple, Steve Jobs, used very apt phrases for Android. the previous day Financial times The new information obtained by Apple showed that Apple is perpetuating this animosity from within.

Let us first recall the words of Steve Jobs:

Steve Jobs

“If necessary, I will take my last breath and spend every penny of Apple’s $40 billion in the bank to right this wrong. I will destroy Android because it is a stolen product. I am prepared to wage a thermonuclear war for this.”

From the biography of Steve Jobs published by Simon & Shuster. Jobs made this comment by Eric Schmidt He did this after leaving Apple’s board of directors to continue as CEO of Google. Schmidt simultaneously served in senior management at both Apple and Google.

Apple still maintains this animosity:

Apple engineer, who spoke to the Financial Times and whose name was not shared, said that Apple has since the day this event happened You still hold a grudge against Google explained. So much so that Apple is still trying to beat Google.silent warkeeps doing that.

This battle is not fought publicly, but with Apple developing competitors for Google products. In fact, we’ve seen signs of this in the past.

  • It launched its own Maps service in 2012 and removed Google Maps, which comes standard on iPhones.
  • Google’s competitor search engine development (One of the topics that has been quiet for a long time, this was the last time it came up.)
  • In fact, reducing Google’s advertising revenue with privacy policy changes.

Pointing out that he will set up his own ad network with the vacancy he opened in the summer of last year. Google hired Keith Weisburg for this job. Weisurg has worked at Google and YouTube for over 10 years and has also worked at Amazon.

It is difficult to predict whether Apple will prevail in the battle against Google. But according to Insider Intelligence analyst Andrew Lipsman, Apple’s latest moves on advertising, search engines and maps mean:

“Alphabet (Google’s parent company) position on iOS is more fragile than ever before.”

So what do you think? Do you think Apple will be able to achieve Steve Jobs’ goal?

Source: Web Tekno



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