In the spring of 2022, Xiaomi (among many other mobile companies) decided to cease its operations in Russia. supply chain due to the escalation of the war with Ukraine, which poses a danger to workers and even the sales themselves.

A ‘silent mode’ has been imposed from China, consisting of: no logistics, marketing or office closureshowever, the company is determined to (gradually) return to the Russian market. Xiaomi has 33% market share.

come back slowly but surely

As we said, the situation with the war between Russia and Ukraine greatly complicated the livelihoods of thousands of companiesOperating in the country of Russia, including Xiaomi, which closed its offices and now, almost a year later, wants to continue the activity.

As learned through his LinkedIn profile and later confirmed by a Russian communications agency, Xiaomi has launched several businesses dealing with the company’s marketing and advertising, together with a responsible ‘account manager’ promote the product nationwide.

Kristina Petrova, the founder of the communications agency that confirmed Xiaomi’s return, assured that despite the fulfillment of the intentions of the brand. they work as they did before the conflictwill focus on advertising and marketing first and then start a business.

In any case, and since Xiaomi entered Russia in 2018, its products they are not purchased through the company itselfbut through third parties, so the current strategy may well serve save most of future sales In a country where more than a quarter of the population buys cell phones from the company.

Only time will tell if Xioami will finally be able to rebound in a country that appears to have not yet come out of the war. intends to return to normal when it comes to the economy, because Xiaomi is not the only tech brand He said he showed a willingness to return to the activity.

Source | Left