Consumers are looking for large screens for their devices at home, above aspects such as sound and imaging.
When consumers go TV shopping, size is a big factor in their choices. This feature is much more important than things like connectivity or sound.
A recent study G.F.K. rated in Colombia Consumer preferences in this market, finding this trend Old TV and ensuring that Samsung This is the company that has the largest participation in sales.
A study by the consulting company found that 29% of Colombian consumers prefer a device between 50 and 60 inches, followed by 61″ and 74″.
What ranks size as a key feature in purchasing decisions. Then comes the design as a motivation according to human needs and their tastes.
Other points that attract attention are sound, image quality, interface and connectivity.
Consumers are looking for large screens for their devices at home, above aspects such as sound and imaging.
A panorama that shows the approach that companies can take, given that at least Colombia, TV sales in 2022 increased by 29.4% compared to 2021.
This is an important figure to consider, as other technology sectors such as computers and mobile phones saw their global shipments decline through 2022.
“During 2022, we have seen exceptional behavior in the purchase of Smart TVs. Technologies such as Neo QLED and QLED were preferred, which shows that the consumer is looking for a superior experience,” he said. Andres OvaleDirector of Visual Display at Samsung in Colombia.
That’s right, the South Korean company has completed eight years as the brand with the highest sales of TVs in the country, largely thanks to the variety they have in the market in different ranges, including models. Neo QLED 8K.
This technology was introduced last year Colombia and other countries Latin America, Ра Argentina, It promises a better experience in terms of image quality, as it has automatic scaling that allows you to watch any content in 4K, regardless of the quality at which it was recorded.
Its functionality is based on the evolution of the OLED and LED system, using Mini LED technology, which includes the introduction of a greater number of zones that require illumination to have more control over all zones and therefore offer deeper contrasts.
Another difference is that it has no organic components and it is more durable compared to OLED, which usually suffers from image burn-in.
Consumers are looking for large screens for their devices at home, above aspects such as sound and imaging.
The Society of Motion Picture and Television Engineers (SMPTE), The Society of Media Professionals, which strives to provide technical guarantees for cinema, recommends that the screen occupy a viewing range of 30 degrees, a distance equal to approximately 1.62 times the size of the TV screen. That is, you need to take the measurement in inches, multiply it by this value and convert it to meters.
For example, when buying a 40-inch TV, it is ideal to place it at 64.8 inches, or 1.6 meters, to accommodate the seats and have the best experience without affecting eye health and without losing details. Because this will happen if the panel is too small and we are far away.
Here’s the full list of ideal distances by media community:
– 30 inches > 1.2 meters
– 35 inches > 1.4 meters
– 40 inches > 1.6 meters
– 45 inches > 1.8 meters
– 50 inches > 2 meters
– 55 inches > 2.2 meters
– 60 inches > 2.4 meters
– 65 inches > 2.7 meters
– 70 inches > 2.9 meters
– 75 inches > 3.1 meters
– 80 inches > 3.3 meters
– 85 inches > 3.5 meters