Marking the end of an era, Microsoft no longer sells Windows 10 product keys directly on its site, instead directing users to Windows 11 product pages. This month, Microsoft started showing notifications alerting customers on its Windows 10 Home and Pro product pages. January 31 will be the last day to purchase licenses.

“January 31, 2023 will be the last day for this downloaded version of Windows 10 to be available for sale,” the company said on its website.

“Windows 10 will be supported with security updates to help protect your PC from viruses, spyware, and other malware until October 14, 2025.”

But it looks like Microsoft flipped the switch a day early, as navigating to the Windows 10 Home and Windows 10 Pro product pages now redirects users to the Windows 11 product page, making it impossible to purchase Windows 10 licenses directly from Microsoft. This change does not mean that Windows 10 has been discontinued, as Microsoft has committed to supporting this operating system until October 14, 2025.

You can also continue to purchase Windows 10 licenses from third-party vendors such as Amazon and Newegg, and hardware manufacturers still offer computers with Windows 10 installed. For users of older, unsupported versions of Windows like Windows 7 (stop doing this!), Windows 8 and Windows 8.1 you can upgrade your digital license to Windows 10 for free, if you have supported hardware you can upgrade to Windows 11 if you want.

Windows 10 and Windows 11 have the same activation process, meaning you can always buy a Windows 11 product key and go back to Windows 10; Windows 10 will be automatically activated with a digital copy associated with Microsoft. So while Microsoft is no longer selling Windows 10 licenses or pushing people to Windows 11, there are plenty of options for those who want to stay on Windows 10.