McDonald’s over 119 in the country more than 34,000 A fast food giant with a restaurant. Known for its iconic Big Mac hamburger, McDonald’s is a brand that adds country-specific local flavors to its menu in addition to the classic hamburger menu and occasionally adds new items to its menu.

McDonald’s, which has entered the lives of most of us from 7 to 70, with its hamburger menu ranging from the classic McChicken to the iconic Big Mac. fast and delicious food culture introduced us. What if we say, guess what product has been added to McDonald’s menu in the past and has an interesting story? If you said some kind of burger or fries you were wrong!

McPizza is the most interesting product added and removed from the McDonald’s menu.

With the rise of pizza restaurants in the fast food industry in the 1980s, McDonald’s started working on pizza to get a piece of the pie.

Although in the McDonalds of the 1980s it will not be easy to develop a pizza that can be served quickly They were the golden years they had both clients and money and found a new place to invest: Pizza!

In 1989, they began offering the product they called McDonald’s McPizza to their customers.

As a result of long and costly work, McDonald’s has launched its new product, McPizza We managed to add it to the menu. The goal was both to gain a share of the fast-growing pizza restaurants and to drive customers away from their competitors by ensuring diversity in the dinner service menu.

McDonald’s has also entered the pizza area with other pizza giants. “pizza war” it started. McDonald’s embraced the idea of ​​pizza so much that it even considered refurbishing some of its restaurants as an Italian pizzeria. Of course they didn’t know that later they would say “I wish we had thought of other things”…

So what drove McPizza to fail?

McDonald’s uses all of its kitchens to serve its customers efficiently and effectively. in the most efficient way was designing. But these kitchens are designed for burgers and other by-products.

That’s why in restaurant kitchens there was neither an oven nor room to place the oven to cook pizzas many times larger than hamburgers. To solve this problem, McDonald’s uses kitchens in restaurants that sell pizza. Had to refresh. In addition, the so-called “drive-through” was not wide enough for large pizza boxes in the windows where the vehicles were sold; that’s why McDonald’s also had to widen the windows.

The biggest issue undermining McPizza: speed.

Improving McPizza is better than improving other items on the menu it took much longer. In addition, McPizza was a product that cooked much more slowly than other products. McDonald’s, which bases all its marketing activities on speed, including pizza, unfortunately made a huge mistake by underestimating speed.

Because for the McDonald’s customer who is used to getting his food quickly McPizza got ready too late. It can be predicted that other products both more expensive and slower Unfortunately, this served product did not receive the attention customers expected from McDonald’s.

The sad end of McPizza…

With long research, high cost, great enthusiasm and shattered dreams, McDonald’s loses to pizza war. Do you think he learned a lesson?

• Sources: Better marketing, mash