TikTok is not only used for choreography, singing or participating in viral challenges, it is also used as an educational tool. 94% of platform users say they have learned this social networkAccording to a marketing science study conducted for this company.

“The language of education is part of TikTok’s DNA,” said Yasmina Laraudogoitia, head of institutional relations at the platform in Spain, at an event hosted by the organization. European Press.

The hashtag #AprendeConTiKTok is one of the most widely used platforms with over 15,000 million views worldwide. In addition, 85 percent of its customers say they want to learn through it.

The survey also shows that 72 percent of Tik Tok users use the Internet to discover new skills.

In addition, 70 percent watched the educational video to the end. In turn, 54 percent even said they looked at the content twice to keep all the details. That adds up to 48 percent of those who keep them in the favorites and another 43 percent of those who share them with the public.

“You can not continue teaching like 30 years ago,” said Samuel Lopez, an expert at the University of Valencia, who presented his research on the platform as an educational use at the event with his colleague Paloma Escamilla. Tool.

This report highlights that only 3 percent of respondents confirm that they have received academic training on digital platforms. A fact that goes against the expectations of the labor market, which consists of companies that typically require a “minimum” B1 level of digital competence, according to Escamilla.

The most popular content creators

One of the most popular creators of educational content on TikTok is Adrian Garcia, known on the platform as El Físico Barbudo. A communicator and technician at the Institute for Interdisciplinary Physics and Complex Systems (IFISC), he is dedicated to teaching physics from his profile, which has more than half a million followers and six million approvals.

Garcia explains three key points that, according to his criteria, distinguish TikTok from other platforms such as Instagram to be used as an information speaker. On one hand, Its format is a duration that has grown from 60 seconds to 10 minutes over the years.

Სfor others, Organic achievement That the platform attaches to the content creator and, finally, the inclusion of TikTok with these promoters. In fact, Garcia reveals that two months after the account was opened, he was contacted by a social network to start working together.

Bill My faithful teacher Also featured on this platform. This profile was created by Fidel Medina Castillo, an electronic engineer and teacher living in Lima, Peru.. In his report he shares tips and tricks for learning math easily. Notably, his YouTube account is also hugely popular with students who want to study arithmetic spreadsheets and strategies.

Caroline Franks is also known for her followers on the Speak English Now account. His profile on the social network is supported by 5.9 million likes and more than 369,000 subscribers.

Franks argues that the brain “learns better when it has a good time”, a reason that justifies its presence on TikTok. In addition, he believes that “good use of screens and platforms” should be made, especially when addressing a small audience.

Continue reading: