Due to climate change, the whole world is now electric cars has started taking. Now Netflix, the world’s most popular movie and series platform, has partnered to accelerate the transition to these cars.

Netflix and the American car giant General Motors (GM)announced today that they will be working together. Accordingly, the giant platform will participate in the automaker’s “Everybody In” campaign. This campaign aims to accelerate the mass adoption of electric vehicles.

We will see more electric vehicles in Netflix content

The two companies, as the first step of their partnership, will be held on February 12 and will be watched by millions in the American Football League Finals. in the Superbowl will post a new ad. This commercial sees famous American actor Will Ferrel enter the universes of some of his popular content, including Netflix’s Army of the Dead and Squid Game, with GM’s electric vehicles.

Apart from these, some electric vehicles from the automaker, those from Netflix He will also appear in select movies and TV series. it has been said. Among this content are productions such as Love is Blind, Queer Eye, Unstable and among the tools Chevrolet Bolt EUV, GMC HUMMER EV and Cadillac LYRIQ will be reported.

A GM spokesperson told TechCrunch that the company will not pay Netflix for embedding its vehicles in their content. The reason for this is that people rather than ads to switch to electric cars it has been reported. GM and Netflix already had a partnership for the ad subscription system. However, the new collaboration does not seem to be included in this collaboration.

GM will train manufacturers on how to integrate electric vehicles into movies and TV shows

In addition, GM is urging film and TV crews to find a way to integrate electric vehicles into productions. will train also states. It is also added that these integrations will be made naturally and there will be no unnecessary additions.

Netflix, which aims to be sustainable by optimizing its behind-the-camera energy use and decarbonising, has been incorporating electric vehicles into its series and films for the past year. In addition to GM, the company added the vehicles of car giants such as Hyundai and Audi to its productions. With the current move, it can be seen that access to these tools will increase even more.