April 22, 2025
Trending News

Apple pushes the boundaries of technology for M2 chips

  • February 7, 2023
  • 0

Apple executives talked about the M2 chipset that powers some of their latest mobile products. The new chip is said to come with advanced technology that offers various

Apple pushes the boundaries of technology for M2 chips

Apple executives talked about the M2 chipset that powers some of their latest mobile products. The new chip is said to come with advanced technology that offers various improvements.

Tim Millet, vice president of chip platform architecture at the Cupertino-based giant, and Bob Borchers, vice president of product marketing, spoke about the latest chipset in an interview with TechCrunch. During the interview, Apple executives discussed the company’s silicon and its future. Representatives also talked about how technological developments are affecting consumers and where the chips are planned to go.

Folks also revealed that the iPad Pro was instrumental in the brand’s decision to switch its Mac lineup to the M1 chip lineup. He also added that Apple wants to push the boundaries with its M1 successor. The company had previously partnered with Intel to provide a line of computers. However, the company eventually decided to abandon its chip supplier and adopted its own proprietary silicon.

“The M2 family really aimed to maintain this leadership position by pushing the boundaries of technology. We don’t leave anything on the table. We do not think about how we can take a 20 percent raise and spread it over three years, how we can make additional profit. We get them all in one year; We just hit it really hard. That’s not what’s happened with the rest of the industry or historically.”

Source: Port Altele

Leave a Reply

Your email address will not be published. Required fields are marked *