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Apple cuts iPhone 14 Pro price in China due to low demand

  • February 7, 2023
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Apple’s unusual decision attracted attention this Monday (06), the iPhone maker cut the price of the iPhone 14 Pro in China. The promotion is a special promotion combined

Apple cuts iPhone 14 Pro price in China due to low demand

Apple’s unusual decision attracted attention this Monday (06), the iPhone maker cut the price of the iPhone 14 Pro in China. The promotion is a special promotion combined with resellers. According to Bloomberg, the price cut is a reflection of low demand for the new generation of iPhones.

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According to Bloomberg, the “extremely sharp price cut” suggests “declining demand even for top-of-the-line devices.” By all indications, Apple lags behind in sales of all iPhone 14 models, since its release last year. The promotion guarantees a discount of up to $118 off the price of the iPhone 14 Pro. The iPhone 14 Pro model has been the focus of Chinese consumers. However, the wave of Covid-19 faced by Foxconn, the main iPhone assembler in China, prevented the assembly of the device.


Apple iPhone 14
Pro

Prices

Launch Price BRL 9,499.00 09/12/2022
updated price BRL 9,499.00 09/12/2022

Data sheet

Manufacturer apple
Official site Connection

Screen

Size 6.1 inches
Permission 1179 x 2556 pixels
Technologies LTPO Super Retina XDR OLED, 120Hz
Protection Gorilla glass

Camera

rear 48 MP + 12 MP + 12 MP
video [email protected]/25/30/60 fps, [email protected]/30/60/120/240fps
Front 12 MP
Details 48 MP (wide, f/1.8) + 12 MP (telephoto, f/2.8) + 12 MP (ultra-wide, f/2.2)

Specifications

operating system iOS 16
CPU Apple A16 Bionic (4 nm)
Number of Cores hexagon
Watch 2×3.46GHz Avalanche + 4x Blizzard
GPU Apple GPU (5 cores)
RAM 6 GB
internal storage 128, 256, 512 and 1024 GB
microSD card No
Battery 3200 mAh
dimensions 147.5 x 71.5 x 7.9mm
Weight 206 g
connection ports lightning
NET GSM/CDMA/HSPA/EVDO/LTE/5G
SIM card type Dual eSIM (USA) – two SIM cards (Nano-SIM and eSIM)

Resources

Digital reader Yes, below the display
Resistance IP68 (dust and water)
Radio No
Bluetooth 5.3, A2DP, LE
wireless charger Yes
NFC Yes
GPS A-GPS, GLONASS, GALILEO, BDS, QZSS
Additionally Emergency SOS via satellite (send/receive SMS)

Analysts forecast a 28% drop in sales.

Bloomberg reported that the state operator China Mobile and JD.com are among the retailers that have reduced the price of the iPhone 14 Pro by $118 (800 yuan).. There is no word yet on how long the price cuts will last, but analysts say the discount could be extended as it is an attempt to boost sales.

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The last quarter of the year is usually the best quarter of the year for Apple due to new device launches and end-of-year celebrations. However, the problems that arose at the Foxconn plant cast doubt on Apple’s plans in China. Jefferies analysts estimate that sales of the iPhone 14 line in China fell 28% in the first 38 days after launch compared to the iPhone 13 family. not pay much attention to the new generation of iPhone.

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Source: BGR, Bloomberg.

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Source: Mundo Conectado

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