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The purchase of Activision Blizzard brings color to the regulators: they don’t know the market they are regulating

  • February 8, 2023
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Microsoft isn’t about to throw in the towel. The Redmond giant wants to buy Activision Blizzard, and to do so, it is willing to overcome any legal hurdle

Microsoft isn’t about to throw in the towel. The Redmond giant wants to buy Activision Blizzard, and to do so, it is willing to overcome any legal hurdle it encounters in its path. That purchase transaction it has already gained approval in some countriesbut it is still stuck in Europe and has gone head-to-head with the FTC in the United States.

The latest actions by the regulators and the fact that they are taking seriously some of the most ridiculous arguments that Sony has launched to stop this buying operation is nothing more than confirmation that these entities they don’t really know the market that they regulate, and that they have no idea who’s who in the video game world.

One of the most important proofs of what I am saying can be found in Sony’s statements in December of last year. The Japanese company literally said that if Microsoft buys its PlayStation console from Activision Blizzard it would be relegated to Nintendo’s level and that it wouldn’t be able to compete with Xbox.

It’s a ridiculous argument. As ridiculous as it is to say that a console is nothing without Call of Duty. For a 15-year-old boy to believe these arguments seems perfectly normal to me, but for competition regulators in Europe and the United States to do so is somewhat grotesque because, as I said, it confirms the profound ignorance that exists around video games. market..

It’s also nonsense for Sony to try to make fun of Nintendo when Nintendo has been hugely successful with the Nintendo Switch. The console has sold more in just six years than the PS4 and PS4 Pro combined in over a decade, and (surprise!) managed to overwhelm Sony without having a Call of Duty in its catalog. This shows that a game doesn’t define a console’s value, and that a single franchise is ultimately no guarantee of anything. We could also point out that the Wii U was getting games from this franchise and that didn’t help prevent the flop.

That Sony is trying to show itself as a weak point when Since the launch of the PS1, it has been the undisputed leader in the game console market (The Wii was a huge sales success, but less profitable than the PS3 in terms of software revenue), and for regulators to believe it is also worth studying. Overall, PS4-PS4 Pro and PS5 sales double Xbox One-Xbox One X and Xbox Series X-Series S sales, that’s the reality of the market and it’s objective data that should be on the table. bodies.

Listening to the parties is key in any process, that’s clear and I’m not against it. What bothers me about all this is the lack of touch with reality that the regulators seem to be showingand Sony’s lack of scruples when it comes to argument because they didn’t mind manipulating reality or distracting from the competition, competition that, as I said, managed to make a mockery of their arguments with crushing sales.

Source: Muy Computer

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