Google Revealed how to combine artificial intellect in its search tools and how it will do it in the future. In a live presentation from Paris, the company’s senior vice president, Prabhakar RaghavanaHe was responsible for issuing statements.

At the event, they talked about the chatbot that the company will have in the search engine, which many are waiting for and what was confirmed, the so-called PeaA platform based on its technology LaMDA.

But in this space, they also took the opportunity to point out that the company has been working on using artificial intelligence in its tools for some time, as lenses which combines it with augmented reality.

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Artificial Intelligence in Google Search

The first point they talked about was multiple searches. It will allow users to write questions by combining text and images. A feature that’s been available since 2021 in the United States, but is now rolling out to the rest of the world.

With this option, people will be able to log into the app Googleuse lenses Take a photo or select an image from your gallery and fill it with text to make the results more accurate.

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Along with this tool will be the ability to search for objects near our location. For example, take a photo of a plate of food or select a photo from the gallery and the system will provide you with information about nearby restaurants to go and enjoy that dish.

going to MapsIt has been revealed that the Immersive View option will now be available Los Angeles, London, New York, San Francisco and Tokyo And it will come soon Florence, Venice, Amsterdam and Dublin. In it, users will have a more complete look at tourist spots, with insider information about what their neighborhood is like.

Artificial intelligence will also be part of the translator, which according to Google is used by more than a billion people. The first screening will take place contextual translation options, Making better translations for “single words, short phrases, and phrases with multiple meanings” that focus on the specific situation, making them easier to understand.

And also a related function lensesBecause the translated text will be “perfectly” combined with the interpreted words to make them look more natural.

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Chatbot integration

There was a lot of anticipation for this section and finally Google confirmed that Pea It’s on its way and showed how it will work.

Its usage is very similar to other tools of this type, in which the user finds themselves in a chat interface and asks questions or requests via text, which are then answered by the AI.

The company confirmed that they are currently in the development phase and only “trusted testers” have access to it, so the rest of the community will have to wait a little longer to see it.

The purpose of this is to reduce the margin of error as much as possible so that it works optimally and to solve the issue that worries the platform a lot about how it can affect the traffic of the web pages that are its main customers in search. motor. Finding an important balance.

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