Completing common accounts is a big challenge Netflix This year 2023. A decision that could result in losing people who see your content despite not paying in full.

survey conducted by User and User Organization and wind communicationin Spainannounced that one in three users would be willing to leave the streaming platform if the company decided to slow down the process of sharing accounts outside of a single home.

According to the company, there are currently 223 million active accounts, but more than 100 million shared profiles. which represent income complications.

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Canceled accounts

The main goal of the study was to find out how many people would leave the app if they could no longer share their password. The result is that 58.7% will cancel their subscription and only the remaining 41.3% will agree to switch to a payment plan.

Those who remain on the platform have several options, with 14.8% willing to pay an additional fee to maintain a shared account, 14.6% paying for their own profile, and 11.8% opting for an ad-supported plan.

A panorama that Netflix It is very clear considering that several regions of the world will see the phenomenon of account cancellation. A risk they seem willing to take.

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“We have hope, as in some countries Latin America, the first reaction of affected users is to leave the platform, which in the short term affects the growth of subscribers. But then households will activate their own accounts and additional members’ accounts,” the platform assured a few weeks ago.

Although in the streaming platform’s favor is that in the same survey they asked users if they had deleted accounts in other video apps and there would have been a lot more people coming out.

In case Disney+ The highest number of unsubscribes will be presented, at 66.8%, followed by Premier video by 64.1%, then HBO Max with 63.7% and is already in the last place Netflix.

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Netflix, still not a plan

A few weeks ago, a series of new “rules” were announced on the platform’s official account to begin restricting the use of shared accounts. However, the company itself came out after some time to ensure that this content was published in error, so at this time they have not decided on a plan to resolve the situation.

The basis of the plan was that the account should have a main network, which allowed control to know which devices were connected outside of that Wi-Fi. This is how the concept of the house was created, because the idea of ​​the account is to share it with those who live in the same house.

But if the account is shared with someone else, the app will ask the said device to connect to the main network at least once every 31 days. It is added that a Confirmation code And that it would be necessary to connect outside the home. But that’s all on hold, and it’s unclear what the shared account controls will look like, which Netflix hopes to resolve in 2023.

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