Three years have passed since the start of the pandemic, and at this point many activities have returned to normal. But one sector that has undergone fundamental change has been the technology industry, which has found solutions to many problems, and that can only be progress. As in the case of the cloud.

The concept was born in the 1960s and was used by some companies even before the advent of Covid-19, but the shift that has meant taking care of our health from home has forced its adoption at an accelerated pace. In some cases, he was in a hurry.

The process that allows the cloud today to not be an exclusive subject of technology experts or only present in large companies, but for users to use it in their daily lives and for small companies to learn to use it to optimize their business.

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A panorama that Google Cloud They are very present. in the interview infobae, Natalia ScaliterThe general manager of this sector of the company ArgentinaIt provided details on how the cloud is evolving, the use cases, the need to scale, and the understanding that this tool is a natural step in the technological evolutionary chain.

Pandemic cloud to date

How cloud use has evolved thanks to the pandemic

“Let’s say the technology is the same, the technology was already there. But the pandemic has managed to accelerate adoption, so that the fears or doubts that existed about the capabilities of the cloud, about security, about the ability to execute artificial intelligence algorithms in real time when the data is in the data center. thousands of kilometers away. All these doubts disappeared because we were forced to accept them quickly in order to continue working.

It was a big advantage in the sense that it accelerated implementation and advanced digital transformation in companies by many years, the thing is that they did it in an inorganic way, because they had to do it at full speed. “

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What stage are we now after this adoption?

“We don’t see a slowdown. What we see is the degree of optimization. As they begin to learn more about using the cloud more effectively. Then, the second phase of digital transformation emerges, which means knowing that the cloud is in search of innovation.

This is the stage where companies ask themselves: “What to do with all this, now we have a lot of data”. This is how they begin to effectively use this data not only to make better business decisions, but also to create new services. Given that consumers have also gone digital, not just companies. “

What points push the cloud forward?

“The first is that today there is a much more demanding digital consumer, because there are many digital natives demanding high experience and companies understand that there is a consumer at the center of everything. The second point is the cultural change that is taking place in consumers and companies regarding the adoption of these technologies, the understanding that they will not replace any particular function of people, but are there to add value to them.

The third point is access to information provided by the cloud and the ability to analyze large volumes in real time at a low cost, especially since doing it in a similar way did not benefit and only used 5%.

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Besides data storage, what other use cases does the cloud have today?

“Most of the platforms we use today are in the cloud. Let’s say Google products are consumed through the cloud, like YouTube, Gmail, Drive, etc. But also, logistics services and telemedicine have been boosted by the pandemic, which has been one of the huge cultural changes because it has allowed people to have access to doctors, especially in large countries like Latin America, and it has also eliminated waiting rooms. Emergencies. Everything becomes a virtuous circle.”

Other cases are real-time recommendations in the digital store, which make it possible to recommend, through artificial intelligence, what other products should be, which can be related to the purchase made.

Also, in contact centers, customer service can be optimized with an algorithm that answers nearly 80% of questions with such a level of detail that the customer doesn’t realize they’re talking to a robot.

How to learn to use the cloud with any type of user

“In the years to come, we’ll all be working on the cloud without even realizing it.” While there are many related careers related to technology, we have launched a training platform from Google Cloud called Capacita+, which is available for free and serves training at any level you start from, whether you are an end user or a consultant programmer. Or a developer,” he said.

Therefore, there are different levels of working in the cloud, which is why the most important thing is to know that anyone can work with it, regardless of their needs.