I wish someone had told us a few weeks ago that Bing would be among them. Top downloads for iPhoneOf course we thought he was crazy. But artificial intelligence (AI) is on the rise, and as we’ve seen, it’s making us rethink many of the concepts we’ve burned into the fire.

Bing, which has never been a threat to Google since its launch 15 years ago, seems to be experiencing a singular renaissance with artificial intelligence. Microsoft’s search engine app for iPhone has skyrocketed in the App Store. It is now ranked sixth in the “Best Free App” in the United States.

Bing behind Google

Although the metrics correspond to the US market, it is still remarkable. And the most surprising thing is, as we can see in the screenshot, Bing is ahead of Google, in eighth position. The undisputed leader of the search market until recently, has lost some ground in the App Store.

In the case of Spain, the downloads are not on Microsoft’s side for now. It is the second most downloaded app (behind CapCut) in Google’s “Best free apps”. If we want to find Bing, we must move to the 35th position in the App Store list, which is accompanied by applications such as Waylet and Just Eat.

What’s behind all this? Why are so many people interested in trying Microsoft’s search engine now? The answer is that Bing is now a next generation advanced language model Turn on AI. According to those from Redmond, this is more powerful than the one used in ChatGPT, although it doesn’t say it’s the expected GPT-4.

In any case, the company led by Satya Nadella acted very quickly and managed to capitalize on the rise of ChatGPT (including investments in OpenAI) to deal a heavy blow to Google. And by the way, let’s remember that those in Mountain View weren’t too calm about all this either. They recently declared “code red” after being threatened by these changes in the industry.

This is how Bing is presented on the App Store

Microsoft’s strategy is yielding good results, despite sinning from legacy apps that have been grueling in the past. For example, under the word “Access the new Bing even faster”, the company invites users to set Edge as the default browser and download the browser app for mobile devices.

Currently, new Bing is mostly a promise. Few people were able to use it, and even if the previously described requirements are met, you have to be patient to try it. Unfortunately for the Mountain View company, things didn’t go well at Google and it’s paying the consequences of the misstep.

Bard, the solution aimed at dealing with the new Bing and ChatGPT, appeared in a very limited way in a presentation by the search giant. The event did not interest me.perhaps out of a desire to get ahead, but an error in a camera-caught response did not go unnoticed and investors atrophied.

Images: Montage (Apple + free) App Store Screenshots

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