After being declared as Intangible Heritage of Humanity UNESCO In 2017, World Day is celebrated every February 9 Pizza And according to data collected by YouTube, searches for content related to the preparation of this food increased and in particular in the area Argentinian.

Information developed by the video platform Google indicates that the most prominent questions include questions such as: “How are you Pizza Homemade”, “How to Make Neapolitan Pizza”, “How to Make Pizza Dough” and “How to sour milk for pizza”, which has become more frequent since the middle of the year 2022 year and continues to this day.

This content search increases their exposure creators A platform that creates videos and Publications Connected to the world of cooking, in which tips, recipes, procedures and useful tips are shared for people who like the idea of ​​preparing their food from scratch. ingredients Basic and without buying dough or pre-cooked accessories.

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Some channels like Gluten Morgenincreased the reach of their videos thanks to the fact that they combine different cooks Professionals who share recipes and tips about it dish Italian origin. A space that currently has more 546,000 subscribers Has a very popular video in which he collaborates with a chef Luigi di Domenicowho is also a content creator where he shares his secrets to making what he considers to be “the best”. Pizza“.

However, this channel is not just a showcase or tutorial on how to cook this type of food, it accompanies Anecdotes and previous experience of what the trial is like Pizza All over the world and which own recipes have been tested to achieve the most suitable combination of ingredients for each occasion.

Another space Content creation Popular and with more than 348,000 subscribers on the platform is the channel “damn!” Directed by Marina and Nico, who share a series of recipes for different foods such as tortillas, pasta and different types of pizza that can be prepared at home for any user who wants to try different cuisine recipes. Pizza with various kitchen tools.

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In published videos that collect more 45 million views Overall, and this has created an active community on the Internet that exceeds a million people, as both indicate Content creatorsOnly pizza videos show different cooking techniques, from how to use a mold, Pizza How to make sourdough for a soft pizza without kneading and how to use a pan to make it food.

Matias Chavero is another most prominent creator that offers a variety of pizza recipes to its community more 1.4 million subscribers to the channel Youtube which bears his name. In this space, he also brings ideas for those who want to make a business out of cooking.

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Youtube It has further expanded the content of the Shorts section, causing various content creators to adapt their productions to even shorter vertical formats, and this can increase interaction with their community, in addition to increasing their monetization revenues.

An example of this type is Aylu Tokman, The creator who shares her recipes through videos in Shorts and the second most viewed on her channel has surpassed 8 million views.