LOOKING FOR AN ALTERNATIVE VIRTUAL WORLD MAY BE MORE DAMAGE TO PERSONAL DATA!

The future of personal data is discussed in the metaverse, which contains many embodied digital parallel universes. Siberasist General Manager Serap Günal, emphasizes that as the digital footprint in the metaverse, which becomes more popular and shapes the future, increases, users will become more vulnerable to cyber-attacks, and warns individual users and companies about data privacy in this new virtual world.

The concept of metaverse describes embodied parallel digital universes that allow users to experience many real-life activities. The concept of metaverse has made a name for itself, especially with Facebook’s rebranding as Meta and its launch in recent months. There are 2.9 billion active Facebook users of the current world population and 3.51 billion people use Meta every month on WhatsApp, Instagram etc. Given that it uses at least one of its sub-brands, this new brand transformation and transition is calling into a parallel universe in terms of user data. It is expected that Metaverse companies will be able to develop their products and services according to user expectations, collect data in unprecedented forms through multiple channels, such as wearable technologies for advertising and user tracking, microphones, cameras, heart and respiratory monitors and user interactions . Emphasizing that as the digital footprint in Metaverse grows, users will become more vulnerable to cyber-attacks, Siberasist General Manager Serap Günal shares the points users should be aware of.

Even pulse and brain wave data can be analyzed

With the continuous development of technologies related to the Metaverse, it is predicted that more problems will arise in addition to the benefits. Even in today’s internet technologies, user data privacy is still one of the most worrisome and risky issues. However, the amount of data and information processed on the internet is very small compared to the metaverse. Serap Günal states that users will generate data when they personalize their avatars in the alternative virtual universe, spend money or communicate to socialize. brainwaves to give users a more immersive experience. He states that they will even start processing the data. Günal points out that when such data is leaked or misused, the user’s identity and real life are compromised.

More damaging to the reputation of companies

The third wave of internet innovation, the metaverse called Web 3.0, will have access to more personal data than any other platform ever. Siberasist General Manager Serap Günal shares that this new experience, which extends beyond the digital world currently in use, could financially threaten both companies and individuals and be more damaging to their reputation. Günal said: “It should be the responsibility of companies to think about their own policies and stances on data privacy and human rights issues in the Metaverse. Companies should now start planning to protect their data while maximizing the potential of the metaverse. maximize.” With her statements, she warns companies against data privacy.

Source: (BHA) – Beyaz News Agency